6th UNWTO World Conference on Wine Tourism

The World Tourism Organization (UNWTO) and the Italian government will organize the 6th UNWTO World Conference on Wine Tourism on September 19-21, 2022 in Alba, Italy.

Innovating in experiences, marketing and partnerships creates a wide range of opportunities for all members of the value chain at a critical time for travellers, businesses, authorities and locals where active participation and conscious reflection should enhance the value of wine tourism destinations and their environment.

Working there will be the key to the development of the sector and the satisfaction of people who travel with wine as their motivation.

Building on UNWTO’s work to advance tourism at the center of recovery plans, under the theme ‘And after? Wine goes hand in hand with innovation…’this annual conference represents a unique opportunity for experts in the growing field of wine tourism to work together to find concrete solutions to build back better and make tourism a catalyst for the path towards a more sustainable, inclusive and resilient future for people. rural communities.